Boston Firm Launches B2B Social Media Contest
A Boston inbound marketing agency has started a B2B social media contest for marketers. 451 Marketing is soliciting entries from business to business companies asking them to explain how social media...
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6 Ways To Optimize Tweets For Inbound B2B Marketing
If you are in a B2B organization that has decided to included Twitter as part of its marketing strategy, then this post is for you. Like blogging or creating any type of content on the web, there are...
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B2B Social Media Wins with Inbound Marketing [Infographic]
B2B social media becomes a winning approach when marketers change from expensive outbound marketing tactics to more cost-effective inbound marketing efforts like blogs, ebooks and webinars that provide...
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The Difference Between B2B and B2C Digital Marketing
I was tempted to write a list of seven or so ideas on the differences between B2B and B2C marketing. Traditionally there’ve been several, but in 2013 (and soon 2014) I think there’s only one, albeit...
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5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound...
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